Hannah DumontSep 263 min readThe Perfume: A Strategic Element for Strengthening Fashion Brands' Identity
Hannah WrightSep 173 min read'Green Rose': A Floral Ode to Nature and Elegance for 'Aspinal of London'.
Ethan CasabiancaSep 132 min readThe Strategy Behind "Dupes": How Deceptive Marketing Tricks Consumers?
Ethan CasabiancaJul 192 min readThe Beauty Licensing Revolution: The Advantage of Licensees in the Luxury Industry
Hannah DumontJul 62 min readLaunch of Colbico's New Perfume Collection: Floralessence for 'Aspinal of London'