Artificial intelligence (AI) is revolutionising many industries, and perfumery is no exception. Far from replacing human expertise, AI serves as a powerful tool to enrich and optimise the creative process. Thanks to advanced algorithms, AI provides perfumers with a new source of inspiration and helps push the boundaries of innovation. This alliance between tradition and technology opens up an unprecedented range of possibilities, where AI becomes a true partner in creativity.
1. AI: An Accelerator for Perfumers' Creativity
Perfumers possess a unique talent for combining raw materials and creating olfactory masterpieces. AI, on the other hand, analyses, suggests, and inspires, facilitating the exploration of new combinations.
A limitless source of inspiration
AI can explore millions of scent associations and suggest new accords based on vast fragrance databases.
Companies like Symrise, with its AI Philyra, use these capabilities to present perfumers with formulas they might not have considered, stimulating their creativity.
A tool that saves time and preserves resources
Thanks to digital simulations, the formulation process is optimised, allowing perfumers to focus on emotion and
compositions.
AI also helps reduce excessive use of raw materials by virtually testing combinations before physical production, contributing to a more sustainable approach to perfumery.
2. A More Personalised and Connected Perfumery
One of AI’s most promising aspects is its ability to offer personalised olfactory experiences. By intelligently analysing data, fragrance houses can meet consumer expectations with unprecedented precision.
Creating a unique scent for each individual
Today, some brands integrate AI tools that enable customers to craft their own fragrance based on their tastes and emotions.
Scentronix, for example, develops connected solutions capable of adjusting a fragrance in real time according to user preferences.
Anticipating trends and adapting to the market
By analysing social media trends, consumer preferences, and online reviews, AI helps brands anticipate customer tastes and develop collections aligned with market expectations.
Givaudan, a global leader in the fragrance industry, acquired the French startup Myrissi, specialising in emotional AI. This technology can translate a fragrance into images and colours, offering consumers a new immersive approach (Actuia.com).
3. AI and Perfumers: A Collaboration for Excellence
Contrary to concerns, AI does not replace perfumers. Instead, it provides complementary tools that enhance their work and help them explore new olfactory territories.
An alliance between technology and sensory expertise
Human emotion remains at the heart of fragrance creation. AI provides suggestions, but it is the perfumer who brings artistic vision and soul to the scent.
Companies like Robertet, a specialist in natural raw materials, have integrated AI into their creative process through the NaturIA project, developed in collaboration with Artefact. This digital tool assists perfumers by offering innovative ideas without replacing their expertise (Artefact.com).
Innovations for a more responsible and sustainable perfumery
L’Oréal, with its acquisition of ModiFace, uses AI to create immersive and interactive experiences, allowing consumers to virtually test fragrances before purchase, reducing physical trials and waste (L’Oréal).
AI paves the way for a more environmentally friendly perfumery, identifying sustainable alternatives and optimising the use of natural resources.
Artificial intelligence does not replace human craftsmanship—it enhances it. It acts as a support tool that amplifies the talent of perfumers, offering them new creative and technical opportunities. Rather than a revolution, AI is an enriching evolution that allows the art of perfumery to reinvent itself without losing its essence.