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COLBICO
LUXURY PERFUMES AND COSMETICS MAKER
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The Strategy Behind "Dupes": How Deceptive Marketing Tricks Consumers?
"Behind the illusion of an affordable alternative lies a strategy: deliberate confusion, threatening to dilute the true essence of luxury."

Ethan Casabianca
Sep 13, 20242 min read
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The Impact of Sustainability on Ingredient Choices in Perfumery
"Integrating sustainability into the perfumery industry addresses environmental challenges while meeting modern consumers' expectations."

Ethan Casabianca
Sep 3, 20242 min read
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Independent Perfume Houses: Innovators in the Luxury Industry
"Independent perfume houses push the boundaries of creativity and innovation, redefining luxury standards in the perfume industry."

Ethan Casabianca
Sep 3, 20242 min read
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